Pump! Swimwear

The PUMP! Swimwear Collections

PUMP! keeps its swimwear focused — two styles, done properly. Here's what you need to know.

PUMP! Water Cheekies Swim Brief
The Water Cheekie is PUMP!'s take on the classic swim brief — low-rise, cheeky cut, contoured pouch and a sporty aesthetic that works whether you're at a pool bar in Mykonos or a lido in London. Available in blue, black, retro teal and orchid. UPF50+ sun protection, quick-dry polyester and elastane blend, adjustable toggle waist. Built for a day in the water, looks good long after you've got out.

PUMP! Suncity Swim Brief
The Suncity is PUMP!'s more streamlined swim brief — a slightly cleaner silhouette with the same quality construction. Available in Nightfall and Tide, both with UPF50+ protection, contoured pouch and quick-dry fabric. The Tide colourway in particular is one of the strongest pieces in the collection.

Why BANG&STRIKE for PUMP! Swimwear?

We've been selling men's underwear and swimwear since 2006 and we know what makes a good swim brief. Every PUMP! swimwear piece we stock is sourced directly and 100% authentic — no marketplace fakes, no compromises. Free UK delivery on every order.

Frequently Asked Questions

Are PUMP! swim briefs good for actually swimming?
Yes — quick-dry fabric, UPF50+ sun protection and secure adjustable toggle waist make these proper swimwear rather than just underwear you've taken to the beach. They're built for the water.

What's the difference between the Water Cheekie and the Suncity?
The Water Cheekie has a slightly cheeky cut with more of a fashion-forward silhouette. The Suncity is a touch more classic in shape. Both feature the same quality construction and UPF50+ protection.

Are PUMP! swim briefs true to size?
Yes, they run true to size. If you're between sizes go up for comfort.

Do PUMP! swim briefs have a supportive pouch?
Every style features a contoured supportive pouch — same as PUMP!'s underwear range.

How do I care for PUMP! swimwear?
Rinse in cold water after swimming, particularly after chlorine or salt water exposure. Cold machine wash if needed, line dry only. Keep away from tumble dryers and direct heat.

Are these genuine PUMP! products?
Yes — sourced directly, 100% authentic. Every time.