For a long time, Addicted underwear flew off the shelves here — briefs, swimwear, the lot. We don't stock it any more, but rather than leave a gap we used everything we'd learned about what our customers actually wanted and built STRIKE PRO, our own-label range designed in-house and sold exclusively at BANG&STRIKE. No retailer margin, no logo premium — just underwear built around fit and fabric.

We've also grown the range of other brands we carry since then, including PUMP!, TEAMM8 and Modus Vivendi — so if it's bold, statement-led styling you're after, those are worth a look too.