Say Hello to the all New BANG&STRIKE!

You may have noticed that we have changed and be wondering what has happened to BANG&STRIKE Underwear Store. We no longer look the same or sell the same brands and products as we did before and even our models and our website have been refreshed

We know that our change has been HUGE and is certainly more revolution than evolution, as we have switched from the old BANG+STRIKE to the new BANG&STRIKE . So it is understandable that you guys are full of questions and are wanting to know what is going on?

That's why we thought we would answer some of your questions and let you know all about the new look BANG&STRIKE Underwear 

BANG&STRIKE was one of the very first men's online underwear stores when it launched in 2006. Back then the internet was very fresh and most brands didn't sell online and those that did were a bit suspicious of it.

When we began we were actually called Banglads, the product and brands we sold were fun and sexy and our market was predominantly gay males.

Then in 2013 we did our first rebrand as we moved to BANG with the + symbol and STRIKE.  The reason behind this was that we had began to build a big following of guys and girls from all backgrounds and interests so we wanted a name that felt more inclusive and spirited and less exclusive. With this change we were also able to stock more well known brands like Calvin Klein, Emporio Armani, Dsquared2, Diesel and Tommy Hilfiger.

Then zoom forward 6 years to 2019 and we take another (and possibly our largest) leap forward and into the unknown yet by no longer being a retailer of underwear brands but by becoming a brand ourselves. In what has been our boldest and bravest move to date. We relaunched the store on a new platform, with new products and new models and said goodbye to the old.  

The new store is a huge change and in truth it is where we have always wanted to be, which is selling our own product with our own imagery and our own story. 

Our range is for a contemporary, masculine man, an assured guy after Premium underwear without the fuss. A man that knows his strength, spirit, character and intelligence are what makes him

We have launched with 4 ranges of underwear and they are

The CORE Cotton collection, of briefs, boxers and jocks in white and black

Our Premium Micro Modal Range of underwear in earth tones that is super soft and comfortable

The STRIKE PRO EMBOSS Sports briefs and boxers made form a quick dry microfibre with a breathable micro mesh pouch and our 'STEALTH' logo design waistband

And finally the FLEX all stretch micro fibre sport brief with a contrast waistband and moisture wicking fabrication 

The new website has a restrained modern feel designed to echo our new direction. Plus we’ve shot two amazing launch campaigns with internationally renowned photographer Christian Oita featuring models Matty Carrington and Kieran Warner 

On a practical note we were not able to bring over our customer data, accounts and passwords. So all our previous customers will need to create a new account when ordering but once you’re set up it’s very straightforward