Modus Vivendi Underwear | Greek Luxury Menswear at BANG & STRIKE

Some brands make underwear. Modus Vivendi makes a statement. Founded in Thessaloniki, Greece in 1989, this is a brand with over three decades of bold design, exceptional craftsmanship, and a philosophy rooted in confidence and self-expression. Now available at BANG & STRIKE.

The Brand Behind the Name

Modus Vivendi translates from Latin as way of life — and that's exactly what founder and creative director Christos Bimpitsos set out to create. Not just underwear, but a garment that reflects how a man carries himself. As the brand puts it: the first thing a man puts on, and the last he takes off.

Drawing on the sun-drenched landscapes, ancient history, and Mediterranean aesthetic of Greece, Modus Vivendi blends classical Hellenic heritage with a modern, fearless design sensibility. The iconic Meander key symbol — a motif rooted in ancient Greek art — runs through the brand's identity as a mark of quality, heritage, and unity.

From a small boutique in Thessaloniki to a global presence, the brand has spent over 35 years pushing the boundaries of what men's underwear can be — through narrative-driven campaigns, innovative fabrics, and designs that have become iconic in their own right.

The Collections

Heritage Collection

The Heritage line is Modus Vivendi at its most considered — clean lines, premium fabrics, and the brand's signature Meander detailing. Available in classic and contemporary cuts including boxers, briefs, jockstraps, and tangas.

• Heritage Boxer — Black
• Heritage Boxer — White
• Heritage Jockstrap — Black
• Heritage Jockstrap — White
• Heritage Classic Brief — Black
• Heritage Tanga Brief — Black

Dry Tech Collection

Performance meets premium design. The Dry Tech line is engineered for active men — moisture-wicking, fast-drying, and built to move with you. Bold colourways and a technical fabric that doesn't compromise on comfort or style.

• Dry Tech Boxer — Blue
• Dry Tech Boxer — Red
• Dry Tech Thong — Red

Design Philosophy

Modus Vivendi is known for campaigns that go beyond product shots — narrative-driven, artistic, and unapologetically bold. Themes of freedom, sensuality, and modern masculinity run through everything they do. The brand's commitment to sustainability is equally serious: their Zero Waste campaign and use of recycled fabrics reflect a brand thinking about the long game.

This is underwear for men who know what they want and aren't afraid to show it.

Latest Campaign — The Abstract Collection

Modus Vivendi's latest drop is the Abstract Collection — bold sheer mesh underwear for men, fronted by model @emanuel_teodosiu and shot in Greece by @p2creativestudio. Briefs, thongs, boxers, and sets in an open-weave net fabric that blurs the line between underwear and art.

Read the full Abstract Collection feature →

Shop Modus Vivendi at BANG & STRIKE

We stock a curated selection of Modus Vivendi underwear — Heritage, Dry Tech, and Abstract — with free UK shipping available.

Shop the full Modus Vivendi collection here.